What Is Wrong With Continuing Medical Education?
A good friend in college in the National Speakers Association emailed me yesterday. In the back and forth of emails told me two things about the conference that she was attending: 1. She was beginning to see the frustrations of being in the continuing education (CME) market, and 2. She could not understand how such intelligent people (experts) could be so business stupid. Now my friend has been in the speaking industry as a talent agent, a book agent, and as a professional speaker and trainer for more years than she will tell me. Her frustration arises from the fact that in the speaking industry we look at four benchmarks of proficiency: 1. Expertise – knowing your subject better than anyone in your audience. 2. Eloquence – having the skills and the preparation to relay that expertise from the platform. 3. Enterprise – having the business knowledge to convey expertise and eloquence without losing your shirt. 4. Ethics – having the professional self respect to do business in a morally c